{"id":75,"date":"2007-04-11T22:23:05","date_gmt":"2007-04-12T03:23:05","guid":{"rendered":"http:\/\/kevinomara.com\/2007\/04\/11\/i-may-just-have-to-buy-it\/"},"modified":"2007-04-11T22:23:05","modified_gmt":"2007-04-12T03:23:05","slug":"i-may-just-have-to-buy-it","status":"publish","type":"post","link":"http:\/\/blog.kevinomara.com\/?p=75","title":{"rendered":"I may just have to buy it"},"content":{"rendered":"<p>This is one of the best web sites I have seen in &#8230; ever, basically.<\/p>\n<p><A HREF=\"http:\/\/noonebelongsheremorethanyou.com\/\">http:\/\/noonebelongsheremorethanyou.com\/<\/A><\/p>\n<p>It is a promo site for a new book.  I&#8217;m going to quote what someone else wrote, because it is both better worded than what I would come up with, and also I am lazy.  Thank you for the words, eddo.<\/p>\n<p>&#8220;The really intriguing thing about the site is that it breaks pretty much every rule that contemporary web designers have for effective site design. The site is a linear progression of images, essentially 30 splash pages one right after another. It doesn&#8217;t have any navigation except for forward\/back buttons; you can&#8217;t just jump to whatever page you want. [She] barely mentions anything about the book and only then near the end of the 30 pages. There&#8217;s no text&#8230;it&#8217;s all images, which means that the site will be all but invisible to search engines. No web designer worth her salt would ever recommend building a site like this to a client.<\/p>\n<p>Yet it works because the story pulls you along so well; July&#8217;s using the site&#8217;s narrative to sell a book that is, presumably, chock full of the same sort of narrative. If you think the site sucks and quickly click away, chances are you&#8217;re not going to like the book either&#8230;it&#8217;s the perfect self-selection mechanism. The No One Belongs Here More Than You site is a lesson for web designers: the point is not to make sites that follow all the rules but to make sites that will best accomplish the primary objectives of the site.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is one of the best web sites I have seen in &#8230; ever, basically. http:\/\/noonebelongsheremorethanyou.com\/ It is a promo site for a new book. I&#8217;m going to quote what someone else wrote, because it is both better worded than what I would come up with, and also I am lazy. Thank you for the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-75","post","type-post","status-publish","format-standard","hentry","category-tidbit"],"_links":{"self":[{"href":"http:\/\/blog.kevinomara.com\/index.php?rest_route=\/wp\/v2\/posts\/75","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/blog.kevinomara.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.kevinomara.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.kevinomara.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.kevinomara.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=75"}],"version-history":[{"count":0,"href":"http:\/\/blog.kevinomara.com\/index.php?rest_route=\/wp\/v2\/posts\/75\/revisions"}],"wp:attachment":[{"href":"http:\/\/blog.kevinomara.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=75"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.kevinomara.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=75"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.kevinomara.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}