AKA Abraham Bacoln

So I talk about this with people sometimes, and then I realize I am never doing this article justice. Then one of my friends with whom I have shared this article wanted to find it again and couldn’t, and the first thing I searched was my blog, and apparently I have never linked it. She wanted to find it because when discussing it she couldn’t do it justice either.

I highly encourage you to read Have You Ever Tried To Sell A Diamond – it has everything from how the Ayer plan put the concept of “diamond engagement ring” into the public consciousness through Hollywood (after noticing decreasing diamond sales at the turn of the century) to DeBeers’ stranglehold quota system, and everything in between.

If you can read about how the industry players have suckered us into thinking that diamonds are incredibly precious yet have almost zero resale value and still want to buy a diamond, then go right ahead. It’s your money, right?